Friday, November 13, 2009

Helvetica

HELVETICA



















Helvetica was designed in the late 1950's by a man called Max Miedinger from Switzerland. The type face was originally named Neue Haas Grotest but was changed to helvetica meaning the Latin name for Switzerland. Helvetica is a san serif font similar to Arial. A featured length independent film calledd Helvetica was made about the typography, graphic design, advertising and psychology communication and global visual culture.
This is a nice little clip of the film on the production of helvetica!
http://www.youtube.com/watch?v=DrR-P5M1hRY

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