Thursday, October 8, 2009

Interactivity

http://www.nike.com/nikeacg/?sitesrc=GBLP#dispatch

Interactive websites engage people to using their website, which encourages the user to visit the site more often and it is also fun for the user.
The nike website (www.nike.com) is targeted at sport minded people, to keep them up dated with new clothing,new challenges, how to make the most of training sessions, for download motivational music to work out too and many much more.
This is an example of one of many Nike websites.
Nike ACG allows you can explore 2 options :Gear and Sweetpots. Gear browses the latest collection from NikeACG and the Sweetpot follows athletes as they search for first descents and new experiences in stunning locations worldwide. The gear option is broken down into different categorise eg Men and women then into city or terrian style clothing then broken down further into categories of clothing for example shoes, t-shirts, trousers and so on. The theme of the site is based on a spider web effect, opening one option leads to another and so on..... also with the sound effect and and motion on the selected buttons when hovering over also has grabbed the attention of the user. The has used a 3d effect of globes set in the back can be brought to the front for closer view. The other option for the sweetpots is also interactive, it allows you to orbit around the world and select different countries and watch video clips of athletes as they search for first descents and new experiences in stunning locations worldwide.the site is always been udated with new clothing and video clips. The site is very easy to use. And works very well.

Try it out!

1 comment:

  1. I like it! Makes me want to have a look and find out more about these sweetpots

    ReplyDelete