Shopping on line is really popular. You can avoid the crowds, stress, noise, compare prices and features and no pressure to buy, while doing it all from your own home. Even with next day delivery!
Shops have to keep there website up to date, have all the latest fashion trends even before the shop. The site should reflect the retail store and has a matter of minutes to make an impression on the user. the site should be user friendly and allow the user to view clothing from all angles.
A really good website that reflects these qualities is Zara! website http://www.zara.com/
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